Posted on February 12, 2018 at 6:32 am
Cell phones have quickly become a part of everyone’s daily life. Around 23 BILLION text messages are sent EVERY day. Communication has become as easy as typing a few sentences and pressing send. As a business, taking advantage of this technology is crucial to communicating with customers and building a strong brand name. No matter how big or small your business, through implementing SMS messaging, you can continue to grow in a world that revolves around technology and change. SMS is convenient, fast, easy and connects you with a customer in seconds. If you aren’t convinced already that SMS is the way to go, here are some major benefits for your business or organization:
Text messages are immediate and get read. As opposed to email, mail, or phone calls; text messaging is immediate and has a higher response rate than any other means of communication. Most text messages are read within 15 minutes of receiving them and takes about 90 seconds to respond to. Reaching your targeted audience is faster than ever before and creates great customer service.
All mobile phones are SMS-enabled and text messaging is download free. Since texting is download-free, a smartphone is not required. Although most people have smartphones, it is not vital to receive and send SMS messages. This allows text messaging to be personal and received everywhere. Smartphones and social media also have a big impact on reaching customers today, BUT if you want to reach a larger audience, SMS can help your business do just that.
Text messaging does not need an internet connection to receive SMS messages. Many apps and forms of communication rely on wi-fi to run efficiently, but with SMS messages doesn’t require internet access so customers can receive a text anywhere. While wi-fi has become more readily available, this feature is important for those who may not be in range, have a smartphone, or have convenient access to wi-fi.
Text messaging allows businesses to create great marketing campaigns and have access to their targeted audience. Text messaging is a reliable and quick way to reach out to every customer in your audience no matter how many people are on your subscriber list. Customers can opt-in to receiving text messages from your business or organization and receive updates, coupons, and much more while creating a strong customer relationship. For example, a business can provide a shortcode to be shared with customers. Then the customer can text that code to get an automatic reply with a link to your website and to be put on the subscriber list. As a “text subscriber,” these individuals will receive updated information as well as access to deals or reliable customer service. Marketing campaigns can be sent out to everyone on your subscriber list to let them know when a new product is launching, or a massive sale may be going on. Access to your business is provided at the touch of your customer’s fingertips and will create ease when communicating with all types of individuals.
Text messaging can also be used to communicate back and forth with your customer for reliable, fast, and non-hold customer service. Customers will appreciate the fast speed of response and that they will not be placed on hold like speaking on the phone. Questions can be answered quickly and effectively. This type of customer service can create a strong brand loyalty because customers know they can rely on your business to give them instant feedback.
In today’s society, we want thing to be easy and efficient. Through SMS messaging services, not only will your business grow, but customers will be pleased with the accessibility of your business. If you’re interested in integrating SMS messaging in your business, send a message to [email protected].
In today’s ever-changing society, all enterprises need to stay relevant with the consumer. Staying relevant means changing the way you communicate and how you reach your audience. When you send out an email, only an average of 22% of those who receive it actually open it, compared to the 94% who will open a text message.
Enterprise Messaging Solutions (EMS) bring many advantages when it comes to communication. It improves the enterprise internally and externally. Interactive messaging between the customer and enterprise, faster response time, growth in sales, internal savings, and satisfied customers are just some of the many advantages of EMS.
Interactive messaging allows you to communicate directly with your customer and vice-versa. Your customers can contact you at any time. Interactive messaging allows you to confirm appointments, receive feedback, and spread the word about important events. Text messages are opened within 3-minutes of being received, you will achieve a faster response time with your customer than if they had received an email. They may not have time to check all their emails since their inbox is more than likely bombarded by many other promotional emails.
Enterprises who communicate by messaging with customers will see a growth in sales. There will be no laggard time between calls, as you will not have individual representatives waiting for phone calls. This means no more hold music, ads, or dropped calls. Enterprise messaging will reduce inbound and outbound calls automatically reducing costs, mainly staffing expenses. It is also one of the least expensive forms of communication out there.
Lastly, the most important part of EMS is your customer satisfaction rate. Happier customers build brand loyalty. Integrating SMS to your CRM allows you to automatically send messages. It shows your timeliness as an enterprise and it makes your customer feel like the business acknowledges them. It will also help increase engagement between your customer and your enterprise, leading to a higher conversion rate.
Enterprise Messaging Solutions have many great features to help you communicate more effectively with your customers. You can analyze all the data, reports, analytics, and conversion rates. Enterprise solutions include custom software development for your enterprise, creating custom scripts, city code SMS, CRM and API integrations, and much more!
To find out more about Enterprise Messaging Solutions, contact us at [email protected]
The most effective way to reach your customers is with SMS messaging. No matter the industry, you and your customers will both benefit by communicating through text messaging. Implementing SMS messaging with your business will improve your communications with your customers. It will help you reach a larger audience using one platform in a more cost-effective way. Sending SMS messages to your customers will lead to a higher open rate. The industry average for text message open rates is at 98% and those who receive a text message will open it within 3 minutes (on average).
6 Ways To Use SMS
Here are a few of the ways you can use SMS to connect with your customers.
- Promotional messages (for in-store or online use)
Instead of sending an email that your customers may not read in time, send them a number to call that allows them to stay informed on your special deals and promotions. Every time a customer calls this number, they will receive a text with your current promotion. There is no better way to get customers on your site or in-store than sending them a message that they will read almost instantly.
- Delays or cancellations
For travel agents, it is recommended to text your customers to inform them of any delays or cancellations. It will save your customers travel time to the airport, etc. if they can easily call a number to receive a text to find out about a delay or cancelation. Your customers will thank you in the long run!
- Ordering discount codes
Send your customers discount codes to bring them to your store or your website. Whether you’re in retail, food, or another industry it is an effective way to reach customers with special discounts. To be competitive in the food industry, one way would be to offer discount codes just before any meal (i.e. dinner). It will help remind your customers of your establishment before they decide where they want to go. Keep track of who you send a discount code to based on their number.
- Tips and Advice
Send new customers tips and tricks about a product they just purchased. Show your customers how much you appreciate their business by sharing tips and advice that you think they would like to know! Do it at your customer’s discretion so they don’t feel overwhelmed.
- Call Center Efficiency
Direct your call flow traffic more easily with SMS messaging and cut down on wait times, hold music, etc. Your customers can instantly talk to a representative. No more dropped calls. Keep your customers engaged, and maintain their loyalty by being available within seconds.
No matter what industry you are in, your business will greatly benefit from SMS messaging! Send your customers special promotions if they agree to receive text messages from you. Use SMS messaging in virtually any business you are in, and create long-term loyalty with your customers.
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