The marketing industry varies as consumers change the way they interact with products.
It began with traditional marketing methods like print advertisements such as newsletters, billboards, flyers and newspaper print ads. Now, everything is digital and marketing uses social media, online ads, emails, etc.
Customers deserve one main service from businesses: to communicate with the business in a way that is convenient for them. The average person has their mobile device within 3-feet of them at all times. The best way to reach your audience directly is on a device that they use every single day through mobile marketing.
How to Use Mobile in Marketing?
Benefits of mobile marketing include:
- Send non-invasive, clear, and short (160-character limit) messages with a clear call-to-action
- Send bulk SMS campaigns to numbers that have opted in to receive messages from you. It’s more fun, inexpensive, and quick. Including visuals will capture more attention with the caller.
- Build your customer database to easily communicate with your contacts on a personal level
- Include your number in your marketing materials. People are more likely to remember a short code number (i.e. 12345) or a memorable keyword (i.e. 1-800-777-SALE).
For you to build your mobile database, you should include the customer’s name in the text message. It makes the message feel more personal, and not like it is a mass SMS message being sent to everyone on your list. Personalization of messages will resonate with the customer and create long-term brand loyalty.
Mobile marketing is needed for your marketing solutions in today’s digital world. It is easy to use, and you will get instantaneous replies from customers. Reach more customers, in their preferred method of communication with an average open rate of 98% with text messages. Be more successful today with mobile marketing. To find out more about how you can implement mobile marketing for your business, send us an email [email protected].
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