SMS Can Help Virtually Any Business
Posted on September 8, 2017 at 2:58 pm
The most effective way to reach your customers is with SMS messaging. No matter the industry, you and your customers will both benefit by communicating through text messaging. Implementing SMS messaging with your business will improve your communications with your customers. It will help you reach a larger audience using one platform in a more cost-effective way. Sending SMS messages to your customers will lead to a higher open rate. The industry average for text message open rates is at 98% and those who receive a text message will open it within 3 minutes (on average).
6 Ways To Use SMS
Here are a few of the ways you can use SMS to connect with your customers.
- Promotional messages (for in-store or online use)
Instead of sending an email that your customers may not read in time, send them a number to call that allows them to stay informed on your special deals and promotions. Every time a customer calls this number, they will receive a text with your current promotion. There is no better way to get customers on your site or in-store than sending them a message that they will read almost instantly.
- Delays or cancellations
For travel agents, it is recommended to text your customers to inform them of any delays or cancellations. It will save your customers travel time to the airport, etc. if they can easily call a number to receive a text to find out about a delay or cancelation. Your customers will thank you in the long run!
- Ordering discount codes
Send your customers discount codes to bring them to your store or your website. Whether you’re in retail, food, or another industry it is an effective way to reach customers with special discounts. To be competitive in the food industry, one way would be to offer discount codes just before any meal (i.e. dinner). It will help remind your customers of your establishment before they decide where they want to go. Keep track of who you send a discount code to based on their number.
- Tips and Advice
Send new customers tips and tricks about a product they just purchased. Show your customers how much you appreciate their business by sharing tips and advice that you think they would like to know! Do it at your customer’s discretion so they don’t feel overwhelmed.
- Call Center Efficiency
Direct your call flow traffic more easily with SMS messaging and cut down on wait times, hold music, etc. Your customers can instantly talk to a representative. No more dropped calls. Keep your customers engaged, and maintain their loyalty by being available within seconds.
No matter what industry you are in, your business will greatly benefit from SMS messaging! Send your customers special promotions if they agree to receive text messages from you. Use SMS messaging in virtually any business you are in, and create long-term loyalty with your customers.
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